A few weeks ago, I had the pleasure of speaking at my local chamber of commerce about the benefits of personal brand photography. As I enthusiastically talked about how these types of images can help grow your business, I could tell that although everyone agreed it could be impactful their was still some hesitation.
I get it, having a photo shoot that totally focuses on you might feel a bit vane, but trust me, it can be a game changer. What it boils down to is this…. people want to do business with those that they know, like and trust. And the way to build connection is to showcase who you are as well as what you do. Remember you are the driving force behind your business, so that means you need to show yourself!
You have a story to tell that goes beyond your product or service. Your clients want to get to know you….they want to get a sense of your personality, your values and what makes you tick. Having images that showcase these aspects will set you apart from the sea of others in your industry.
The other huge benefit that I think many businesses forget is that having a library of images allows you to be consistent and visible on social media. You’ll no longer have to be stressed about what to post. It is this consistency that will keep you top of mind and recognizable which in turn makes you feel accessible and approachable to your customer.
So go ahead and plan that personal brand photography shoot and tell your story. Your clients will be glad you did and so will you! If you would like a free checklist on how to plan a branding shoot and the types of photos to capture, I’ve got you covered. Just click here for my free download.