Personal Brand Photography is so important in today’s online world. Instagram, Facebook and your Website are all platforms for you to connect with your customer and while having photos of the product or service you sell are important, what is equally important are photos of YOU. Yep, you read that right….you are the face of your company and you need to show it!
Now before you click away shaking your head, hear me out. Today’s marketplace is more competitive than ever but the one thing that you have that makes your company unique is you. And trust me, your customers want to get to know the person behind the product or service you sell. I think we can all agree that we prefer to make purchases from those we know, like and trust. And what better way to create this type of connection than showcasing your personality and style through visual imagery or personal brand photography?
If you’re wondering what types of photos this would entail it is best to think in terms of stories. What “story” would you tell a potential client about yourself? For instance, what inspires you, what are your hobbies, what do you like to do when you are not working, what do you like to do with your family, what does it look like behind the scenes of your business? There are endless possibilities and all of these can set you apart from your competition.
If you’d like to learn more about creating a personal brand, I’d love to connect with you. Please sign up for my newsletter and receive a free personal brand photography checklist. This checklist will give you ideas on what types of images to capture to help you connect with your customers and up level your brand.