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The Importance of Telling YOUR Story in Brand Photography

branding photography, branding,

Let’s face it, we are not alone when it comes to providing a product or service in our industry.  We all have competitors.  For example, I know I am not the only photographer out there who provides branding photography, there are hundreds of other great photographers in my area.  But what differentiates me from my fellow photogs, is my story and that is true for you too.

It’s not enough to have a great product or service, to stand out from the crowd you need to talk about and visually represent what makes you unique and that is where your brand story comes in.

What Stories Do You Want to Tell?
When thinking about telling your brand story ask yourself the following questions:

  1. What are my hobbies, interests?
  2. Why did I start my business?
  3. What are the challenges/hurdles I face?
  4. What are the problems/challenges I help my clients solve?
  5. What success have I had?
  6. What do you want to be remembered for?
  7. How do you want to make your audience feel?

Now think about the types of images that would help visually represent these answers. Combining the images and the story behind each image, is what will help you increase your know like and trust factor and ultimately create connection with your audience.

If you would some more ideas on how to help tell your story on social media, download my 31 Days of Instagram Prompts. This guide will provide you with a month’s worth of inspiration.  You can get a free copy here.

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HelloHereI'm so glad you arePHOTOGRAPHYLET'S CAPTURE YOUR STORY

I’m a branding photographer and storyteller capturing images that convey who you are and as well as

what you do.

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Change is hard… but it’s also really good.

After years in Silicon Valley, we made the move to wine country—and it already feels like exactly where we are meant to be. Slower mornings, more space, and a chance to breathe a little deeper.

One thing that pushed us to make the leap was the unexpected loss of a dear friend. Her passing was a heartbreaking reminder that life is short. We don’t always get “someday.”

So here’s your nudge from me: whatever’s on your heart, just do it. Don’t wait. Life is meant to be lived. 💕

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I have big news to share……

We are moving at the end of the month! Eek! I’ve been quiet here on social media because the last month I have been busy with Goodwill runs, packing and planning! It is a lot of work to pack up a house you’ve lived in for nearly 21 years as a family of six! 😅

But we are trading the hustle and bustle of Silicon Valley for country living in wine country. 🍷🍇

I’ll still be working with clients on branding photo shoots and social media management but it may look a little different.

My husband and I are super excited for this new chapter in our life. And our kids are enthusiastic too! I have a dear friend who has been with me along this journey and while I’m a little nervous about the move (but mostly excited), I keep hearing her words whispered in my ear….”if not now, then when?”

So here we go!!! 🍇🍷🍇🍷

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