Personal branding photos are a powerful way to connect with your audience, showcase your personality, and elevate your business. But to make the most of your session, a little planning goes a long way! Here are some tips to help you prepare for your photoshoot:
Start with the Stories You Want to Tell
When planning your branding session, I encourage you to identify three key stories you want your photos to tell—whether it’s highlighting your creative process, how you connect with clients, or showcasing your products or services. To add a personal touch, consider including themes that reflect your interests or hobbies, such as your love for coffee, yoga, or painting, to make your brand feel authentic and relatable. Once you’ve nailed down these stories, the details like wardrobe, props, and location will naturally align to bring your vision to life.
Define Your Brand Personality
Before your session begins, take a moment to reflect on your brand’s personality. Are you fun and playful, polished and professional, or warm and approachable? Your branding photos should capture the essence of who you are and how you want your audience to perceive you. My Branding Photography Guide is designed to help you navigate these decisions and more, ensuring your session truly reflects YOU.
Think About Where Your Photos Will Be Used
When planning your branding photo session, it’s important to consider how and where you’ll use your images. Will they be featured on your website, shared on social media, included in email newsletters, or used for printed marketing materials? Do you need images with negative space, so that you can add text later? Knowing the purpose of your photos will help you and your photographer plan the right poses, locations, and styles to ensure your images fit seamlessly into your brand’s visual story.
Choose Your Outfits Wisely
Your wardrobe plays a key role in the success of your branding photos. Choose outfits that align with your brand colors, fit well, and make you feel confident. I recommend planning for 2-3 different looks—typically one casual and one slightly dressier—to capture a range of images that show off different sides of your brand.
Location, Location, Location
The location you choose sets the tone for your branding photos and plays a key role in telling your brand’s story. Whether it’s an outdoor space, your office, or a cozy studio, the backdrop should align with your overall vibe and message. I often use The Sunlight Space in Los Altos for branding sessions because it provides clean, versatile spaces with great lighting, allowing us to focus entirely on showcasing you and your personality.
Don’t Forget Props!
Props are a fantastic way to personalize your branding photos and visually communicate what your business is all about. Items like your laptop, tools of your trade, or even a favorite coffee mug can help tell your story and make your images feel more authentic. Thoughtfully chosen props can also add visual interest and give your audience a peek into your personality and daily work life.
Relax and Have Fun
This is your moment to shine! Trust your photographer, enjoy the process, and let your personality come through.
Your personal branding session is all about showcasing YOU—plan thoughtfully, and you’ll walk away with stunning images that truly represent your brand.
